Optimizing onboarding flows to reduce cognitive load for an $8.5k/mo automation platform.
High cognitive load during the initial setup was causing potential users to drop off before seeing the platform's core value.
Identified two specific UX "choke points", an overwhelming onboarding flow and hidden navigation elements that confused first-time users.
Proposed a simplified "Step-by-Step" onboarding and a stickier navigation bar. The founder confirmed both were "very insightful" and committed to implementation.